Get your business on target
Introducing Restaurant CRM
In the world of big business, Customer Relationship Management (CRM) technology is key to both driving up sales and optimizing customer relationships. With a diverse background in both advanced technology and restaurant management – the Posiq team has forged a powerful new platform which brings the best concepts of CRM specifically to the restaurant industry. Merging high tech with traditional restaurant marketing and management techniques, Posiq will help your business both attract new guests and nurture existing relationships, resulting in a more efficient and successful operation.
Mobile Phones are the Key
With mobile phones now commonplace and always in the hands of your guests, why not take advantage of this phenomenon and build a relationship with them using that phone (traditional land line phones are supported too.) Your customers can be sent highly targeted offers to their phone – and they can use the very same phone to redeem the offer in just seconds.
75% of Your Sales Come from Frequent Diners
How much do you actually know about these very important guests? Odds are, not much. Posiq can change that with a super simple and border line addictive loyalty system where customers tell you about their visits using their mobile phone. (Not just smart phones. ANY phone.) The more they spend, the more rewards they receive, automatically, based on rules that you define. And best of all, you’ll finally know just how many regular guests you have, how often they visit, what they purchase, and more.
Drive in New Guests Like Crazy!
Every restaurant has its own ideas about marketing and advertising. Some do. Some don’t. But with Posiq, you can finally end the debate over whether or not its worth it. You see, Posiq provides drop dead simple tools for tracking every ad, promotion, tweet or post you make on behalf of your business – to the dollar! Want to advertise in the local events paper? Posiq will track that print ad. Want to post a special on Facebook? Posiq will track that too! Posiq will give you precise data on how many guests responded to each promotion, what did they spend, were they a new customer, and did they come back? And in case it wasn’t already obvious – We’ll even tell you how your different marketing efforts compare. Which promotions are pulling in the customers, and which ones are wasting your money?
Occasional Customers Need Love Too
With Posiq, you will have so much data about your customers that you can begin using laser focused marketing for pennies. You see, blasting out an offer to every guest you’ve ever had is bound to irritate a few people. But a highly targeted promotion is not only more appealing and personal – it will get amazing response rates. Posiq can show you which customers come in only during lunch time. Which ones prefer salads, or drink a certain brand of beer. With Posiq’s loyalty system you know every item your guest has purchased, when they purchased it, and more. Harness that knowledge and send offers that really mean something and you’ll find that your occasional guests are suddenly coming in more often!